Located directly below Boston’s iconic Citgo sign, the 121,000SF global headquarters for WHOOP, a human performance technology company, is a physical embodiment of the brand ethos. The lighting reinforces the company’s black and white branding with nods to the logo, using recessed and suspended “double O” luminaires, round disc pendants for general illumination, and illuminated oversized typography. A curvilinear “racetrack” circles the building’s core on all floors in a continuous loop, enhancing wayfinding through momentum and speaking to the brand’s energy and measurement of body rhythms. Custom decorative performance lighting, relay messages to the public street view below.
SUSTAINABLE DESIGN
The design achieved the concept while ensuring visual comfort and meeting energy and environmental standards 23% below code with appropriate illumination levels and comfortable surface brightness.
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